Steve Jobs believed that the textbook publishing industry was ripe for digital takeover. At present it has the potential of an eight-billion-dollar-a-year paycheck for Apple and its new technology. Insiders at Apple say that Jobs was directly and intimately involved with Apple's efforts in the area right up until his death.
The company states that the tools help
create interactive e-books— a "GarageBand for e-books," if you will —and
expands its current platforms to distribute them to iPhone and iPad users.
Frustrated e-book authors and publishers have complained
about the current state of software tools and openly expressed their desire for
a simple app that makes the process "as easy as creating a song in
GarageBand."
Apple heard their call and is now claiming to have the
product. This has the potential of revolutionizing the industry, leveling the
playing field for everyone, and being the first substantial new product for CEO
Tim Cook in a post-Jobs era.
To read more about this go to: Apple
to announce tools, platform to "digitally destroy" textbook
publishing.
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